Mumbai, November 28, 2018: Taking the consumer television viewing experience to the next level, TPV Technology announced the launch of a new range of Philips Televisions. With an aim to revolutionize the TV segment, TPV Technology, the official brand license partner of Philips Television and Audio in India, today unveiled seven new models of Smart and LED TVs.
Speaking on the launch, Jordan Oh, Country Head, TPV Technology India Pvt. Ltd. “TPV Technology has always believed in best in class product innovation and design. Through our partnership with Philips, we are happy to introduce the new series of LED TV’s in India. We are dedicated to providing a wide range of cutting-edge display experience, ultra slim screens and simpler and more intuitive user interface (Saphi) which will make television viewing a delight for our customers”.
Commenting on the launch, Mr. Arun Menon, Country Business Head, Philips Branded Television and Audio, TPV Technology India Pvt. Ltd. said, “Followed by the new range of LED TVs, we also plan to launch our global flagship TV models including the OLED+ TVs and Ambilight 6700 Series in more screen sizes in the future. India has been identified as a focus market for Philips TVs. There is a strategic plan to regain market share in India by growing our existing, strong sales and distribution network in audio that will cater to televisions also. We will realign and expand our service network to ensure best in class service experience for the Indian consumer.”
The Philips television range will be available with variants across 22” to 65”.
TPV will also be introducing the Philips patented Ambilight technology.
The 65” 65PUT6703S/94 the largest screen in the range available, is fully equipped with 3-sided Amblight, which makes movies and games feel more immersive and #BeyondTheScreen. Intelligent LEDs around the edges of the TV cast onscreen colours onto the walls, and into the room, in real time. You get perfectly tuned ambient lighting making the screen feel bigger than it is. With the ‘Ambilight music mode’ on, the Ambilight output will sync with the music converting your living room into a virtual sound and light show. Further, when you’re not watching TV, there’s even an indirect light mode to turn your set into a sophisticated mood-setting lamp — with any colour you choose.
The range also comes fitted with the latest technology including Pixel Precise HD, an engine that optimizes picture quality to deliver crisp images with beautiful contrast. Philips 4K Tvs (6100/ 6700 series) are also equipped with HDR Plus (High Dynamic Range Plus) that redefines in-home entertainment making the consumer viewing experience a sensory journey, with its advanced processing power. Capture the richness and liveliness of the content just as the creator intended. Get ready to enjoy brighter highlights, greater contrast, a broader range of natural colors and detail like never before.
The smart TV range comes with distinctive features like SAPHI, an intuitive operating system curated to make the Philips Smart TV (5800/ 6100/6700 series) a real pleasure by allowing ease of navigation and access to content through a clear user friendly icon-based menu.
One more reason to love your TV. A special ‘Micro Dimming’ software analyzes the picture in 6400 different zones and adjusts it accordingly. You will enjoy incredible contrast and image quality for a truly life-like visual experience. In addition to this, DTS HD optimizes sound processing by preserving the original sound content so that you can enjoy a better sound from your speakers with crystal-clear dialog.
This product range will be available on both online and offline channels. The current retail presence is spread across 35000+ stores with more than 200 distributors. We have planned for a robust after sales network as well where we plan to more than double our service centers count by end of next year.