Watch out Dating App Tinder, Facebook is ready to play cupid!:- Facebook wants you to find love. Yes, Facebook made the surprising announcement that it is officially entering the online dating market. At its annual developer’s conference, F8, Chief Executive Mark Zuckerberg announced a new Facebook dating feature. Facebook’s new dating service, simply called “Dating,” will exist right within the social network’s own app. This dating app will allow Facebook users to create separate profiles from their main Facebook accounts to pursue romantic connections.
The two profiles won’t interact, which means your Facebook friends won’t be able to see what your dating profile says. And this should make dating app incumbents like Tinder and Bumble perturbed.
While announcing the dating app, Mark Zuckerberg said, ‘There are 200 million people on Facebook that list themselves as single, so clearly there’s something to do here.’ Hence, Facebook is planning a dating service to match-make millions of people on the world’s largest online social network and nudge them into spending more time there. With this dating app, Facebook is looking forward to its popularity among the younger audience and make people visit the site more often.
Facebook Dating Feature: Here’s How It Will Work
The opt-in feature of facebook dating app will match users with people they’re not already connected to on the site. From your profile, you can click on the heart icon to enter what Facebook is calling your “dating home.” From there, needs to set up a dating profile, which his/her Facebook friends won’t be able to see.
Browse events nearby and groups that interest you. Unlock the physical world event you’d like to attend. Then, your profile is shared with other people who are going to that same event. Users will be able to see who is attending and browse through their profiles. And if you find someone of interest, you can begin a private conversation. For safety measure, Facebook says that the conversations will be text only and will remain separate from Facebook messaging and WhatsApp. Other details about the service are unclear. Facebook’s dating feature is expected to roll out later this year.
On paper, it all sounds pretty harmless. The dating platform is going to sit on top of regular Facebook and is an opt-in feature. You will also only find other Facebook users, who have also opted in. Dating profiles are completely separate from your regular and include any information or images you chose to put on there.
Facebook’s fresh move will not only compete with existing dating apps like but also be a test for the firm because they have largely come to rely on asking their users to grant access to select Facebook data.
In the past few months, Facebook has faced criticism ever since it emerged that it had failed to check whether political consultancy Cambridge Analytica had deleted data harvested millions of its users. Zuckerberg said that this was a “major breach of trust” that must never happen again.
After the ‘dating’ announcement, Facebook shares rose 1.1 %, while Shares in the dating business Match Group and closed more than 22% below their opening price.